Player on a football pitch

Motion

A kinetic brand layer for a performance-driven label, designed to bridge static identity with dynamic expression across campaign and product moments.

A kinetic brand layer for a performance-driven label, designed to bridge static identity with dynamic expression across campaign and product moments.

A kinetic brand layer for a performance-driven label, designed to bridge static identity with dynamic expression across campaign and product moments.

Input

We explored how velocity, pressure, and repetition could inform a visual system, building motion principles rooted in form and resistance. The process combined kinetic typographic studies, audio-synced storyboarding, and modular grid choreography.

We explored how velocity, pressure, and repetition could inform a visual system, building motion principles rooted in form and resistance. The process combined kinetic typographic studies, audio-synced storyboarding, and modular grid choreography.

Output

A scalable motion toolkit that injects life into brand assets — adaptable across retail installations, digital campaigns, and in-product interfaces.

A scalable motion toolkit that injects life into brand assets — adaptable across retail installations, digital campaigns, and in-product interfaces.

Año

2024

Año

2024

Año

2024

Aerial view of cyclist riding along a curved track

"They didn’t just animate visuals — they translated movement itself into design logic."

"They didn’t just animate visuals — they translated movement itself into design logic."

Martin Hansson

Co-Founder & CEO

Swimming competition
Woman playing tennis

Scandi

2025

Car interior

Scandi

2025

Car interior

Sorelle

2024

Man walking up stairs

Sorelle

2024

Man walking up stairs

Stykke

2024

Man walking through a monochrome urban street

Stykke

2024

Man walking through a monochrome urban street

Scandi

2025

Car interior

Sorelle

2024

Man walking up stairs